Microsoft Clarity We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

 

Google Ads and Enhanced Conversions We use Google Ads advertising services to display relevant ads. As part of this service, we implement “Enhanced Conversions” features. This tool allows us to share customer information (such as email address) in a secure, hashed format (SHA256) with Google to improve our advertising measurement and attribute sales to our ads. Google uses this data to match our customers to Google accounts and report conversions, ensuring data confidentiality and security in accordance with their privacy policies.